ESPN Eye Test Website
Most Brazilian men do not take vision tests regularly, and more than half of them believe their vision is perfect.
Webcore has produced the ESPN Eye Test site for the Africa agency, where anyone with a webcam can take a vision test directly from his or her computer.
On the test, sports fans should speak up the correct names of players and shields of the top UEFA Champions League teams. The computer recognizes what has been said and checks whether the answer is correct or not.
At the end, the person receives the test result and an indication of whether or not to visit an ophthalmologist to take a real test.
The case was awarded at Cannes Lions 2015 as a Bronze in the Cyber category.